Wednesday, November 3, 2010

What Exactly Is Dealer Invoice?

My first answer to that would be… who really knows? It's a very elusive term thrown around by about all the car manufacturers' and car dealer's marketing departments. You know after many years in the business, I'm not sure I could tell you precisely what true dealer invoice or what is termed 'dead cost' is on any particular vehicle. I'm sure the owner or the ownership group could somehow calculate this elusive dollar figure but most of us humans will continue to search for the ever elusive animal we refer to as dealer invoice.

To say this term is a bit misunderstood is a rather large understatement. Maybe that's why it works so good for the folks in the marketing department. Many potential car buyers assume that what they uncover on the internet is the car dealer's invoice price. Well, not really. It's certainly one heck of a lot closer than checking the MSRP of a give vehicle, but it probably isn't going to be 'dead cost'.

You hear it all the time. In fact right here where I'm at there is a local dealer that says all you'll ever pay is $50 over factory dealer cost; and they have been selling cars this way since day one oh so many years ago. I guess it shouldn't, but it really baffles me how this works on the consumer. Just do the simple math; if this dealer sold 300 cars a month (about 10 cars a day!) times $50 over factory cost (the inference here is that you are paying $50 over what the dealer gets the car for) this dealer would be grossing $15,000 per month on new car sales. I can unequivocally tell you that this would never cut the mustard! Think about it $15,000 a month and this dealer hasn't even paid rent, utilities, insurance, salaries, benefits, and on and on. So, $50 over factory invoice… not hardly.

So what is it then… this thing car dealers call cost or invoice? Well, it's a bunch of numbers being added – subtracted – multiplied – and divided before anyone knows the dead cost of the car for the dealer.

What's a consumer to do?

Getting out on the internet and doing your homework is a very good start. The exercise of comparing the information you gather is a good one and is to your advantage if you want to start your negotiations at 'invoice' price. Which, by the way, you NEVER negotiate from the sticker price down.

While doing your research on dealer invoice prices it's important to make certain you are comparing exact features and option packages to one another. This will at least give you baseline comparisons with which to work. All car dealers receive different incentives from the manufacturer; factory to dealer – marketing incentives – dealer holdback, and on and on. The fact that much of this is not disclosed is why it is very difficult to come up with dead cost for the car dealer.

For instance, in the case of dealer hold back; the dealer doesn't even get this money until after the car is actually sold.

There are other expenses that the dealer has that are applied to the overall cost of a particular car, including how long a particular car has been sitting on the lot. You see the dealership finances their inventory and as such pays interest on this financing so a car that has been sitting on the lot for some time has cost the dealer more than the ones that they are just unloading from the truck.

As you can see, there are too many variables to any particular car at any particular dealership to know exactly what the dealer has put into a car in terms of cost. However, as we talked earlier, doing your research on the 'invoice price' is a good place to start. Just don't stop there thinking you have all you need and don't need to do any further negotiating on the selling price.

Purchasing cars and negotiating is almost synonymous. Getting a good feel for the invoice price is just a starting point. Now it's time to roll up your sleeves and work on getting the best possible price you can.

Rising Insecurity- Rising Demand for Private Jet Charter Services

Thanks to the growing security chaos at the airports, companies now increasingly prefer to travel through private charter jets.

According to a survey conducted by Air Charter Guide, there was an 80 percent increase in business-related bookings of private jet charters within two weeks of Sept. 11, 2001 terrorist attacks when commercial airlines were hijacked to ram into the World Trade Center and the Pentagon.

Similarly, private jet service companies reported a rise in demand from their customers, both old and new, following a terror alert in the UK.

Following 9/11 and the subsequent increase in terror threats, stringent security checks at the airports have made the whole experience of traveling even more frustrating and exhausting.

One has to endure long queues, all kinds of checks and intimate body searches to board an aircraft. Confiscation of even petty things such as nail clippers and tweezers has become a common sight at the airports.

Hence, when we explore the reasons why more and more people are now preferring to travel by private charters flights instead of commercial flights, despite the obvious difference between costs, the reasons are quite a few:

• In the wake of terrorist attacks, security is unquestionable. In a private air charter, you know exactly who the pilot is, what type of baggage is on board and who the fellow passengers; if any, on the flight are. This provides the much needed peace of mind.

• Time is money for business travelers. Private charters have become even more popular among top corporate executives whose time is too valuable to waste in long queues. There is no question of delayed or cancelled flights; as the private flight is scheduled only at the time you want. In fact some organizations don't mind spending an extra bit on arranging private jets for their senior staff too apart from their top executives.

• Private flights enable the optimum utilization of time and ensure confidentiality. You can work on your laptops, conduct meetings; just about everything in the sky that you can do on the ground in your office. Fax, e-mail, phones, computers; everything is easily accessible.

• Private charter flights maximize the productivity of the employees by saving their valuable time.

Apart from business honchos, an increasing number of common people are also considering private flights as a preferred alternative to commercial flights.
Charter-aircraft operators now claim that as many as 90 percent of their inquiries are from new or first-time charter customers.

Apart from convenience, privacy and comfort, private air charter also provides better protection and security in these chaotic times.

The Most Important Part Of Article Marketing - Getting Your Articles Read!

Using articles as a method of marketing is all well and good, but there really isn't any point if your article does not get the exposure to drive traffic to your site. Of course you will still gain from backlinks by the article sites that accept your article, but you will be missing out hugely from the publishers looking to pick up informative and interesting articles from these sites to syndicate on their own.

There are many people that dread having to write articles, and this may have a large part to play in the poor end product. Rushing to the end of an article by writing the same content reworded is certainly not the way to go if you want to fulfill the potential that your article could have on readers.

Similarily, to some people, reading articles seems like to much hard work too, and this is especially the case if the article they are reading is boring and bland.

So how do you make an article interesting to read?

You should write an article about something that you feel passionate about and have an avid interest it. This will give you the best possible opportunity to write an informative article as writing is unquestionable easier when it is something that you already know as second nature and enjoy discussing. Here are a few tips to get you started on writing your article so that it gets read in its entirety:

1) Use short paragraphs that provide a fact or a valuable piece of information for the reader. Often when authors write articles, they get so wrapped up with what they are trying to say that the sentence rambles on. This may result in the sentence or paragraph becoming quite confusing and difficult to read

2) Use numbers and bullets to highlight the key points, tips, or guides. This will indicate to the reader where the key points of the article are, and will also make the points easier to digest and remember.

3) Use a title to the article that is attention-grabbing. If your title is enticing and grabs the readers' attention in some way, you are already half-way in getting a person to read the entire article.

4) If possible, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point. Graphic metaphors and similes would make it easier for the reader to imagine what it is you are talking about.

5) If there are any facts and figures that you can use in your topic, then do so. Using specific facts can heighten your article because it makes it authoritative. However, blend these facts into the article lightly rather than being too formal.

Here I've highlighted a few points that you can follow the next time you write an article, although there are many things that contribute to the success of your article marketing efforts.

Is your site sexy?

Recently on-line classified sites became very popular among the wide Internet public. Why? From the one hand it is a free advertising for the customers that is worth value for their money, from the other- classified and well-structured information in various categories (businesses, products, services) is very useful for those who are looking for some info as it saves their time. According to one freshly research, on-line advertising begins to outrun printed press, though we know that originally free classified advertising appeared in newspaper media.

For example: France Classified provides you with the all info concerning France as well as specific info about all regions of France. Organised information in categories like: Estate Agents, Bed and Breakfast, Professional Services, Building Services, Cars and Motorbikes, Multi Media and more is the nearest goal for the clients that they achieve very quickly. This site is a great help for the citizens of France and tourists.

Reliable, professional classified web ads on France Classified is the best chance to promote your business on-line and excellent way to access what you are looking for! You see now how it works and what does it mean to be a "sexy site" for a buyer and seller, male and female, young and mature. It caters for all tastes!

Secrets We Keep From Those We Love

Everyone keeps a few secrets from a husband or wife, boyfriend and girlfriend. And people keep their secrets for a lot of reasons. Often people are embarrassed or they are fearful of a partner's hostility or possible rejection.

And research shows that it is in one's best interest to keep some things private, especially when partners or spouses are likely to respond poorly to the truth. Being rejected, scorned, or stigmatized does not help any one work through a serious issue.

But, keeping secrets can also be harmful.

Keeping secrets often prevents people from dealing with the problem at hand. Keeping secrets leads to increased stress, anxiety, and it often makes people think about the issue (event or topic) more frequently.

For instance, people who have a secret crush on someone often dwell on their feelings more than people who are able to talk about their feelings out in the open. More often than not, keeping something secret makes it seem more important than it really is.

Likewise, revealing secrets is very helpful when it is done right; that is, in a safe, non-judgmental environment. Revealing secrets can reduce stress, it helps people let go of an issue and think about it more clearly.

If a secret is bothering you, it really does help to get it out - as long people don't respond negatively or use the information against you.

In fact, research shows that the simple task of writing down a secret, even if no one ever reads it, makes people feel better. Writing a secret down reduces stress - it is cathartic.

With this in mind, we have created a place where people can anonymously reveal the secrets they keep. Maybe you will find that letting go of one of your own secrets is helpful and not so embarrassing after all.

Immense Thoughts, Immense Ambitions, Immense Results!

Big thoughts and big actions. Do them together and you can certainly make your dreams come alive. This process is simple and direct, as you just need to apply the law of manifestation.

The size of your thinking determines the greatness you are going to achieve in life. Think small and you will live small. The guts and dare to think big, you are going to achieve a whole new level of results. Dream of a small car in life then that's what you are going to receive. Desire more and willing to work to get that more, you are going to get more.

Emotions and feelings are the motivation fuel. Your feelings of "I want this very badly" will spur your commitment and determination to a level that would allow you to push past your limits and comfort zone to reach your goals. Search deep inside you to truly understand the reasons "WHY" you need to reach those goals. Once you understand them, pen your goals down on paper to create an impression in your subconscious mind.

Following that, take BIG actions that correspond to your great and big thoughts! If you are searching for your dream house, see how much it costs and plan it out on how to obtain the dream house of yours. Dream and visualize about your dream house everyday. In this way, it activates the law of attraction and simultaneously you start to attract people and events that relates to your thoughts. Stay alert for "coincidences" from the universe – for example, suddenly meeting an architect or anyone who can help you get that dream house.

Keep an open mind when it comes to your strategies and action plan. If you find your strategies are not getting you to where you want to be. Change! However, bear in mind that you only change your plans and not you goals. It's easy to give up when the going gets tough but it takes commitment, determination and guts to persist and ultimately succeed. Remember, when the going gets tough, the tough gets going!

Gordie Taught Them All Howe

Gordie Howe entered the National Hockey League in 1946 at the age of eighteen. Entering the NHL at 18 has been common among many young professional hockey players throughout the decades, but what Howe did in his career was anything but common. Howe played in over 2,400 games, scored over 1,000 goals and over 1,500 assists during his career. He was on four Stanley Cup Champion teams with the Detroit Red Wings.

When Howe was a rookie, the NHL had six teams. When Howe retired for the first time in 1971, the National Hockey League doubled. Clarence Campbell, the NHL president in 1971, said, "Gordie, when you entered into the league, hockey was a Canadian sport. As you exit, you have made it a North American sport!" . One of Howe's biggest fans was Wayne Gretzky, who played from 1979 to 1999. Gretzky is also one of the greatest hockey players of all time. Howe and Gretzky inspired thousands of players around the world. Howe was a pioneer with hockey expansion because professional hockey is now played on other continents, such as Europe. Howe loved hockey so much that he played over three decades and his passion for the game flourished around the world.

1. Howe played professional hockey for 32 years
Howe's hockey career spanned from 1946 to 1980. Howe did not play for two seasons after his first retirement in 1971. For six of the seasons, Howe played in the World Hockey Association, another professional hockey league, which Wayne Gretzky also played. The WHA ended in 1979.

Many of your careers will last many decades. Will you evoke the same passion in your career as Howe did? Howe did not have to come back to play hockey in 1973 at the age of 45, but he did for his love of the game. Howe defines what it's like to have passion for one's career.

2. In the 1979-80 season, Howe, at age 52, played all 80 games and was leading scorer for most of the season.
For most of you, working many days and weeks in a row may seem tiresome. Howe played one of the most physically-rigorous sports and played in every game in his last season at age 52. He retired after the 1979-80 season. Considering that many professional hockey players retire in their thirties, Howe proved that age is only a number and not a state of mind. How many of you think that you are too old to do something? Gordie Howe didn't make any excuses.

3. Howe was a very versatile player
Howe played positions of center, right-wing and defense and could shoot right or left-handed. He was a physically tough player and was the top scorer of all time until Wayne Gretzky broke his record. Howe's versatility made him the player that he was.

Many of you have skills, but are there other skills that you could obtain on the job or by taking a class that would make you even more valuable and resourceful in the workforce? Howe epitomized versatility and the ability to multi-task before the term "multi-tasking" was even coined.

Do you love what you do for a living? You don't have to be one of the greatest hockey players of all time to love your career.

Howe greatly influenced Wayne Gretzky, who is also one of the greatest hockey players of all time. Who are some of the people that you have greatly influenced? Although it may not be likely that you will greatly influence Hall of Fame hockey players, you will influence people nonetheless. You never know if you will greatly influence a great author who writes a terrific novel, the scientist who cures cancer, or a teacher, who may go on to inspire other influential people. You never know whom you will inspire.